It is only natural for business owners to carefully weigh the pros and cons of putting their business on Facebook, because there are positive and negative aspects to doing this, just as with any other undertaking. However, signing up on Facebook and creating a page for your business is probably one of the most cost efficient methods of putting your brand out there for others to see. What is more, studies show that the majority of active Facebook users are those aged 35 to 65 years, the same age group which is earning and spending money. Here are more ways in which Facebook can help your business.
When you put up your own Facebook page for your business, you will be asked to upload a cover photo. In brief, a cover photo is a large photo located at the top of your Timeline. This is not your business page’s profile photo. It is comparable to a magazine photo that appeals to consumers, and in this case, Facebook users. Anyone who visits your page, whether or not they are fans of your page, will be able to see it.
A Facebook cover photo is very useful for business Facebook pages. An appropriate and attractive cover photo will create curiosity and interest from Facebook users and other consumers. In an instant, users will be able to get the gist of what your page is all about. In this simple way, it will result in brand awareness. All business owners strive to make consumers familiar with their brand name to increase their sales. In general, cover photos are like advertisements, but cost nothing to be posted.
So, when uploading your cover photo, make a point of presenting your business in such a way that it will create an impression on Facebook users. You can post photos of products that are best sellers, or you can opt to upload an image of your latest product. Moreover, you have the choice to make it modern, bright, and colourful, or simple and classic. There is a lot of free photo editing software online that you can use to your advantage to make sure that your photograph is unique and enticing. Nevertheless, make sure that your photograph is clear and of high quality. To ensure a fast upload of cover images, upload a JPG file that is about 851 pixels wide and 315 pixels tall. Also, make sure that the JPG file is not more than 100 kilobytes.
There are, however, some restrictions imposed by Facebook on cover photos that a page can upload. First of all, cover photos should be, at minimum, 399 pixels wide. What is more, putting up a business price list or any other information like this, such as discounts, is not allowed. Cover photos should also not direct users to their personal website, or display information on how to contact them through email or mailing address. Cover photos that mention and reference apparent Facebook site features, such as “Like” or “Share” should likewise be avoided. Also, calls to action phrases, such as “Invite your friends” or “Buy now!”, are not permissible as part of the cover photo. Furthermore, cover photos should not in any way provide misleading information, nor should any information or image be false. Telling Facebook users that they will receive goods of any kind in exchange for uploading your cover photo on their own Timelines is also not permitted. Lastly, third party intellectual properties should not be infringed or crossed by a page’s cover photo.
Provision of any information regarding contact details and the address of your website should be posted on the ‘About’ section. Similarly, letting customers know of the changes and improvements in products and services, as well as discounts and special offers, are placed on the same section. Enticing consumers and encouraging them to ‘like’ or ‘share’ your business’s Facebook Page is appropriately done on a personal Wall post or on the ‘About’ section.
If you want to add pertinent information on your business’s Facebook page, head to the Admin panel of your page. Click ‘Manage’ and choose ‘Edit Page’. Next, choose ‘Basic Information’, which you can find on the left sidebar. Now, you can add and update the basic information and contact details of your business including the address, phone number, email address, and website address. To end, save all the changes you have made.
To add details and other information to the ‘About’ box that is shown below the profile photo of your page, click on the pencil icon and choose ‘Edit’ in the ‘About’ section. Start adding text such as general information, discounts and other special offers, or anything that best describes your business. Click on ‘Save Changes’ when you are done.